Digital Signage offers the unique opportunity to reach a large and sensitive audience “out of home”. So far, it has not been possible to measure the impact of Digital Signage with clarity and precision. Utilizing audience measurement solution iCapture from TruMedia, the sellers and advertisers can measure the number of people who watched their commercial and their interest level when their advertisements are shown on the Digital Signage screens or other “out of home” mediums. To know the true audience count at any given point and for any given advertisement means that the advertisers can now compare how much they spend on these screens versus traditional mediums and know with exact knowledge their Return on Investment.

 

iCapture allows advertisers to:

·         True measurement effectiveness of the sample

·         Calculate the CPM

·         Take the correct decisions when it comes to advertising content

·         Adapt in real time the advertising content depending on the type of audience and demographic composition

·         Optimize the locations of the screens to achieve maximum exposure